![brand identity for ‘Regenerate’, big bubble in different colours in blue, violet and orange shades on a dark blue background](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_1.jpg)
Internet Retailing Conference
Identity/Art Direction/Print/Digital/Film
We have created the campaign for this year’s Internet Retailing Conference, held at the Business Design Centre.
The theme of this year’s event is ‘regenerating retail’ and it will explore topics such as the evolution in consumer demand and expectation and the place of traditional retail spaces versus new opportunities in technology.
The campaign focuses on an ever-evolving form that is able to regenerate itself into a variety of abstract shapes. We directed and produced the advertising campaign, brand guidelines, event website and a brand film. We also helped to develop the copy.
![advertising campaign with a bubble in different colours, ‘Regenerate the future of retail’ written in turquoise in front](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_2B.jpg)
![brand guidelines written in different colours](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_3.jpg)
![colour palette from light turquoise to dark blue](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_4.jpg)
![brand guidelines for profile image colour treatment](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_5.jpg)
![bubble in shades of blue, violet and orange on a dark blue background and multiple cutouts of the bubble](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_6.jpg)
![colour brand guidelines in turquoise and blue shades](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_7.jpg)
![homepage website design of Internet Retailing Conference](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_8.jpg)
![website design of the agenda](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_9.jpg)
![website design in different turquoise, blue and orange shades](https://www.collaborate-london.com/wp-content/uploads/2018/07/Image_10.jpg)