Internet Retailing Conference
Branding and exhibition design for the Internet Retailing Conference held at the Business Design Centre.
The theme of the event was ‘regenerating retail’ and it explored topics such as the evolution in consumer demand and expectation and the place of traditional retail spaces versus new opportunities in technology.
The campaign focuses on an ever-evolving form that is able to regenerate itself into a variety of abstract shapes. We directed and produced the advertising campaign, brand guidelines, event website and a brand film. We also helped to develop the copy.
The exhibition design included the show branding, way finding, seminar spaces and catering areas.