Top Drawer 2020
Print/Digital/Exhibition
We have designed the Top Drawer 2020 creative campaign to reflect the proposition of ‘Live Design’.
The campaign immerses the viewer within an energetic and immediate visual language suggestive of the discovery of new brands, the reveal of new product launches and the multiple layers that make up the show – from the nine product sectors to the seminar spaces and trend features.
The campaign comes to life in the digital realm with each cell of the grid taking on its own personality, whilst onsite, the post-up style visuals form an impactful visitor experience as the graphics wrap around entrance walling and cover lengths of 4m high walling.
