Welbeck Street: Last Exit

Welbeck Street: Last Exit

A book of photographs, illustrations and a few words about Welbeck Street Car Park.

Available for pre-order summer 2019

Introduction

If you are reading this, if you have found this page, then I’m guessing you know why someone would want to produce a book about a car park… about this car park.

I used to work near Oxford Circus and I would always try and walk along the streets parallel to Oxford Street to avoid the crowds, and this building’s unique geometric concrete forms were always a highlight – eventually becoming the reason to walk in that direction. The contrast to its surrounding was unmistakable. Its connection to the Brutalist movement was prominent, and whilst it seemed to stand as a sole representative in this part of the city, it did so with confidence.

When I heard about the plans to demolish it, I signed the petitions, objected to the planning proposals but also decided I would go and photograph the building inside and out to document it, because other than a few photos on my phone I had never actually photographed it properly. Rather than letting these images collect dusk on a server somewhere, I decided to do something different with them and produce a book as an edit that I could look back on.

This book has been a couple of years in the making because I’ve been working on it outside of my day job as a graphic designer, and sadly I’ve had to edit the copy into the past tense because the building is finally under wraps and being dismantled.

I was initially only thinking of producing a copy for myself, but then through Steve Hodgson’s Brutal_Architecture Instagram account I realised just how wide the appreciation for this building spreads and I decided to offer it up for anyone else that would like a reminder of this incredible building.

If you sign up to the mailing list above, you will be notified when the Kickstarter campaign will be up and running and you will be able to place an order then.

As you can see from the photos, I have had the first copy printed to test every aspect of the production and we are ready to press go with a full run. The book will be printed in London and we will be offering Worldwide delivery. The price will be around £25 + P&P.

There will also be a number of A3 posters available that will be printed them on paper that actually has cement dust embedded within the fibres and has an incredible concrete texture. I originally wanted to use it for the cover of the book, but it’s too thick! I’ve used a GF Smith Colorplan embossing called Granular instead to provide a pitted texture, reminiscent of the concrete surfaces of the building.

There are lots of amazing photographs of this building out there online, and perhaps someone else will put them all together into a single location, but this is my take on it. I hope you like it.

Jon Cefai
Creative Director, Collaborate

Print Specification

Book

Size: 220mm x 285mm
Pages: 52pp + Covers and End papers
Cover and End Papers: GF Smith Colorplan Real Grey, Granular Emboss
Text Pages: Munken True White Kristall (Rough)
Print: CMYK Throughout
Foiling: Cover and spine text, foiled with a gloss black foil
Finishing: Paper over board cover, section sewn text pages

Posters – Full Colour

Size: A3 (297mm x 420mm)
Print: CMYK
Paper: Gmund Urban – Cement Grey, 310gsm

Posters – Silver

Size: A3 (297mm x 420mm)
Print: PMS 877 Silver
Paper: Gmund Urban – Cement Black, 310gsm