R U X Branding

‘RUX’ written in copper on a dark blue background



Identity for utility menswear brand R U X. All products are designed and crafted in the UK, with many offering bespoke options for colours and materials.

Originally conceived as a luxury travel accessories brand, the logo was designed to be reactive to the surfaces it is displayed on by adjusting the spacing between the three letter forms, representing the start, middle and end destination of the journey.

two piles of dark blue business cards with pink sides
different sizes of dark blue boxes with ‘RUX’ written in copper
close up on a dark blue box with copper ‘RUX’ logo
black men’s leather bag standing on a grey floor with pink walls
RUX design detail
‘RUX’ blind embossed into black leather and three golden screw nearby
close up on leather in yellow, dark blue and black with ‘RUX’ logo foiled in gold
‘RUX’ logo stamped into black leather
hand written notes in pen and bag drawing on white paper
pencil hand written notes on a white paper