Pulse 2018

dark turquoise background with crystal-like glowing rods and ‘PULSE’ ‘Where trends are born’ written above in white

Pulse 2018

Branding/Art Direction/Print/Digital/Exhibition

We produced a full campaign for the 2018 edition of trade exhibition Pulse, held at Olympia London. Exploring Pulse’s focus on new brand launches and product releases, the headline ‘Where trends are born’ became the show proposition for the year.

We created a set of photographs that positioned key exhibitor products amongst a landscape of crystal-like, glowing rods – giving the suggestion of having discovered the point of origination. A dynamic typographic treatment developed the sense of upwards motion.

This imagery and typographic treatment was implemented across the marketing campaign and show design.

design of advert for marketing campaign
Campaign Advert
design of advert in turquoise with pillow, blanked, mirror, clock and hip flask
one pink, one turquoise and one blue poster design
design of the show preview magazine
Show Preview Magazine
light turquoise pages of the magazine with different brands
light violet pages of the magazine showing brands from the Makers sector of the show
trends piece showing various images from brands exhibiting at the show
close up at the 23 page of the magazine
close up at magazine page design
brown PULSE show bag put over by a man’s shoulder
Show Bag
show design of the exhibition
Show Design
show design of the exhibition
stand signage at exhibition
stand signage at exhibition
design of ShopTalk seminar area showing large printed drape and TV screen. Audience sit on benches in front of stage
show café menu
exhibition floor with white, dark and light turquoise carpets

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