Pulse 2018 Art Direction

Pulse 2018

Art Direction

We produced a full campaign for the 2018 edition of trade exhibition Pulse, held at Olympia London. Exploring Pulse’s focus on new brand launches and product releases, the headline ‘Where trends are born’ became the show proposition for the year.

We created a set of photographs that positioned key exhibitor products amongst a landscape of crystal-like, glowing rods – giving the suggestion of having discovered the point of origination. A dynamic typographic treatment developed the sense of upwards motion.

This imagery and typographic treatment was implemented across the marketing campaign and show design.