Pulse 2016

PULSE - Discover the unexpected’ written in white with a thick cloud of pink coloured smoke

Pulse 2016

Branding/Art Direction/Print/Digital/Exhibition

Since rebranding Pulse in 2015 we have delivered a full campaign and exhibition design each year.

Our response to 2016’s theme of ‘Discover the unexpected’ was to create an environment where products would appear through thick clouds of coloured smoke.

This ferocious and bellowing imagery was used across the campaign and became a key component of the show’s visual language and a standalone part of the identity.

PULSE catalogue front page design with a violet coloured cloud of smoke
catalogue half opened in light violet, black texts and photographs
catalogue design with colourful photographs
two pages of the catalogue with expert picks
light pink coloured pages with different pictures
catalogue design on white pages with trends
pink cloud of smoke design on direct mailer
Discover the unexpected’ written in white in front of a pink cloud of smoke on direct mailer
inside direct mailer design with bright colours from pink to blue
blue and pink sides design of the direct mailer