Fedrigoni 365 — Art Direction

Fedrigoni 365


Paper specialists Fedrigoni asked us to participate in the creation of their 2018 calendar. Each date is illustrated by a different designer, our date is 27 March.

27 on the periodic table is Colbalt, a hard silver-grey metal found in the earth’s crust. Apart from being used to create bright blue pigment, Colbalt’s primary use is in producing magnets. The design was formed by manipulating a magnetically sensitive liquid called ferrofluid with an arrangement of magnets, allowing the number to rise out of the dark liquid.

ront page of the ‘Fedregoni’ book, black with the number ‘365’ written in silver and smaller gun metal numbers and letters
detail of gun metal written names and numbers on the black book
open book, black pages with silver scripture and a picture of the number 27 rising out of the dark liquid and at the other page number 28 in squares
close up of an image of magnetically manipulated ferrofluid in a black book
close up of a silver written text of ‘March 27, Collaborate’ in a black book