Design Shanghai 2026
Exhibition Design

We established the visual identity theme for the 2026 edition of Design Shanghai around the relationship between nature and the future of design.

The creative reimagines the iconic dragon as a sculptural metallic form, its reflective silver surface intertwined with vibrant green moss. The contrast between crafted metal and organic growth represents the balance between innovation and the natural world, reflecting the evolving role of design in creating a more sustainable future.

From developing the initial concept through to producing the campaign animation, we translated the identity into a cohesive exhibition experience. The visual language extended across entrance features, wayfinding, forums, lounges, exhibition guides and environmental graphics, creating a unified presence throughout the show. Every element was designed to enhance the visitor journey, using scale, materiality and a consistent graphic system to connect the different exhibition spaces while bringing the central concept to life.